Tip #1 - Sell your products everywhere

Some of komida's clients have stopped thinking of food markets as their only clients, and have been able to significantly increase their sales, even within a small geographic area!  When you start thinking about your potential wholesale partners as all places that could sell your products, and not just traditional markets, you will be at an advantage!

Finding alternative channels such as wine shops, cigar bars, salons, clothing boutiques, car dealerships, and more can do wonders for your sales!  

Here are some of the benefits:

1. Limit your competition.  If you are the only food product in the store, you are the only option a buyer has.
2. Great promotion.  By being one of the few products available, it is much easier to be in the spotlight.
3. Leverage brand associations.  If you are available at a luxury car dealership, it is easy to see how you will be considered a luxury brand.
4. Be there for your customers.  Where do your target customers shop?  This could be a perfect place to offer your product to them.
5. Diversify.  With more channels, you will be able to adapt better to changes in the marketplace.  A customer that shops less at one store may end up visiting another more frequently.

You can be surprised at how well some alternative channels move your products.  Nurture these relationships, and they could end up bringing in the majority of your sales!