One creative solution we have found some of our clients using is to co-brand materials. By offering a portion of the area for promotional material to your wholesale partners, you give them reasons to keep your materials up and consider them their own. Try half a poster, the back of a brochure, or even their logo on a display case, there are opportunities for co-branding on every piece of promotional material you make.
Here are some of the benefits:
- Fewer replacements. The additional expense of customizing promotional materials will be offset by having to replace the materials less frequently.
- Sense of shared ownership. Since you are including your partner's branding on your materials, they will start treating them as though they own them as well.
- Relationship building. Co-branding is a great way to help make your relationship more personal and show your commitment to its success.
Tom with Key West Smoked Fish Company took this idea one step further, and instead of including custom content for each buyer, he was able to find a message that made sense to many. A beautiful photo, a game, trivia, etc. are all possibilities.
Don't be afraid to be creative, and use things like stickers to make co-branding easy and cost effective.
